Instagram Creator Lab Launched in India New Story Features Birthday Notes Rolling Out All Details

Instagram on Thursday announced the launch of its Creator Lab in India at an event in Mumbai. This educational resource focused on creators will feature popular Instagram users from India. The captions will be available in English and Hindi along with five other languages ​​for everyone to learn. The Meta-owned company also announced the launch of three new features on the photo and video sharing platform, aimed at increasing engagement on the platform through Stories, Direct Messages (DM) and Notes.

According to Instagram, based on the company’s Born on Instagram program launched in 2019 Instagram Creator Lab It will offer resources for content creators in India. According to the details shared by Meta India Director (Global Partnerships) Paras Sharma, content for Creator Lab will be taken from other creators.

The Instagram Creator Lab will feature content from 14 creators across the country. They will share insights and strategies for aspiring creators and the content will be available in Hindi and English, while Meta will also provide captions in Bengali, Hindi, Kannada, Malayalam, Tamil, and Telugu.

The first feature launched by Instagram on Thursday is called ‘Comments in Stories’ and it allows comments to be made on a user’s Stories, which will also be visible to other users. The company recently allowed users to comment on Posts and Reels, which are visible only to their followers.

According to the company, these comments will disappear 24 hours after the story is posted. However, if a user adds a story to their highlights, the comments will remain visible. Instagram also says that it will also give users the option to turn off the ‘Comments in Stories’ feature. Gadgets 360 was able to confirm that this feature was available on the app for some staff members.

Instagram recently introduced the ability to use cutouts of images as stickers on Stories and the same function is now being expanded to chats on the platform. According to the company, users will soon be able to send cutouts of photos from their camera roll as stickers in DM.

Another feature called Birthday Notes will soon be rolled out for users on Instagram and is aimed at increasing engagement on the platform.
Users who opt to use this feature will see a small hat icon in the Instagram Notes section on their birthday. According to Instagram, Birthday Notes will use the same privacy settings as regular Instagram Notes.